Market the unmarketable

Marketing often has to succesfully promote terrible products.  But is there a product out there that no amount of marketing can help?  Enter Japanese scientist Mitsuyuki Ikeda.  He has created a burger that is made exclusively from human feces.  The ‘burger’ is made from soya, steak sauce essence, and protein extracted from human feces.

This extract is Ikeda’s attempt at justifying his creation:

‘The meatpacking industry causes 18 percent of our greenhouse gas emissions, mostly due to the release of methane from animals. The livestock industry also consumes huge amounts of feed and water in relation to the amount of meat that it yields, and many find the industry to be inhumane and cruel to animals.’

These factors alone are reason enough for vegetarians to replace their meat intake with vegetable proteins and legumes. But Ikeda, a scientist at the Environmental Assessment Center in Okayama, sought to further the field of alternative proteins by recycling a form of protein-rich waste.

Sometimes marketing needs a challenge.  So i challenge anyone who reads this to A) come up with a suitable name (preferably not the one that Ikeda has chosen in the picture and B) come up with a marketing campaign that will convince people to eat this.

Leave your ideas and comments in the section below.


2 thoughts on “Market the unmarketable

  1. Probably the best way to market this would be a comparison of the vitamins and minerals etc that can be gotten from this and compare it to that of a Mcdonalds Burger.

    • I dont think this can be used as a positive alternative to Mcdonalds burgers, instead i think it can be used to highlight how a burger made from feces is better for you than a Mcdonalds and therefore discredit and divert business away from Mcdonalds. I dont believe that this can be marketed in such a way that you would actually want to eat it.

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